LEADERSHIP PLAYBOOK :: MIKE ROBERTSON

Mike Robertson, Senior Vice President of Brand Partnerships at MediaOne, joins Justin to discuss how creative marketing, transparent data, and strategic partnerships help smaller brands compete with bigger budgets. From career pivots and early wins in places larger players overlooked to creating raving fans, Mike shares lessons on turning attention into revenue and measuring what matters. He also explores building a culture grounded in core values, putting people in roles where they thrive, and how reading has shaped his approach to leadership.