LOFTY POPS

Natalie Heiter is the Co-founder and Chief Marketing Officer (CMO) of Lofty Pops, a fast-growing, Detroit-based handcrafted ice pop brand. She launched the venture alongside her brother and business partner, Philip Stakich, in July 2024. The siblings debuted Lofty Pops with an initial kiosk at the Detroit Zoo in July 2024. Philip brought prior food-truck and operations experience from running Marilyn's Detroit, while Natalie leveraged her background in marketing and advertising. The brand focuses on real-fruit, chef-crafted, and certified USDA Organic ice pops made with zero artificial colors, flavors, or junk. Natalie joins Justin to unwrap this lofty brand!