VACATION DARTS

Vacation Darts is a lifestyle and apparel brand founded by Joey Coffin, a 36-year-old former Yelp restaurant manager based in Vancouver (originally from Toronto). A "vacation dart" refers to a cigarette that is smoked exclusively while on vacation. The tongue-in-cheek motto behind the brand is that "vacation darts don't count". It is a rule-free mindset representing the permission to drop everyday expectations, enjoy minor indulgences, and not take life too seriously. After printing an initial batch of hats in Toronto in mid-2024 (which sold out quickly and even had people offering to buy the hat right off his head), Coffin launched online sales in February 2025. Joey joins Justin to discuss launching and growing the Vacation Darts brand!